Creative Vistas was started in 2012 November with the idea of bringing more and more ideation to play to create eclectic happening events that fuse art, culture, brands and commerce. In the age of internet and digitalization, there are newer ideas with technological innovations, making art that much more cutting edge in its appeal. Creative Vistas in its journey has  been curating events  that are niche and interesting.  For brands, there are a zillion ways to associate with art and reach out to new consumers,  In fact, art has become that perfect genteel vehicle for commerce to wing it up . And this is what has been the excitement in the journey. Making brands realise that their commerce can actually fuel more creativity and innovation in art. Brand activation making music. Voila!  In an era where ideation is the key to the next big phenomenon,  corporates are becoming the new patrons of art…………….And are they liking it!!!!!

And so Creative Vistas aspires to create art content that  is rich and customised to audience tastes by enabling brands to help take this art to the audiences and thus take care of the economics of the event. This makes it an art meshes with new media and technology  while corporates facilitate reaching the last consumer for art and also get to tap the last consumer for their products. 

Pure art is soul-centred and if brands are going that way, the future can only be bright. If You Tube and instagram can help us be better human beings and create a world where good ways become  as important as Green ways, then art has done its job. It has elevated sensibilities to the nth level.

So my penchant has been art centric and am a keen follower of brand activation. I am already foraying into means and ways in which brands can reach out to the classes and mases. So all BTL activity is grist to the mill for Creative Vistas along with public relations and also ATL.