As a journalist of over twenty five years, I strove to take news and content to the masses. Events and content generation then became a natural corollary of that experience. And of course, journalists cherish their freedom to think and act. Hence, was born a new firm ‘Creative Vistas’.  It is all about throwing open new vistas in life and in the most creative manner possible.

Pitching ideas for events  where there can be a classy audience and executing them has been  an enthralling journey. All this when I have not even reached the tip of the iceberg in terms of what I wish to do…. And of course persuading brands to back these endeavours has been a roller coaster ride. However, the good news is that the ride is gaining momentum. And the chrysalis is slowly opening up to reveal a multi-hued butterfly of immense beauty.