​Brands have been an integral part of Creative Vistas’ programmes, as they have helped to execute several events. Brands have invariably added value to the entire entertainment space with engagements and the fact that they bring colour to the event. Conversely, brands get to be up there and intimate with their TG, pitching for products and services. Creative Vistas would like to harness the market for brands through events, various media and content, films and also digital media. In fact, increasing sales and enhancing RoI is a major component of the events. This is to be taken further through social media and digital marketing. Along with this other experiential marketing can be taken up.